Locomotoring

On one of the Indigo flights, a young flight attendant gave me a free cup of coffee along with a handmade card, some well wishes and free snacks. I was touched. I had asked for a cup of coffee assuming it was complimentary. It turns out that Indigo has a new rule. There is no free cup of coffee. You can no longer buy a cup of coffee either, you can only buy snacks and when you do, the coffee is complimentary. I had found that biz strategy curious and had wondered out aloud if there was any “cup of hot liquid” that wouldn’t be attached thusly with a snack. When handing me the tray full of the goodies, she said that it was because I made her smile. Perhaps it was an apology of a human on behalf of a corporation. Perhaps it was just a whimsical human gesture. It wasn’t just a cup of coffee.